Franchises is not only to authorize for someone on using brand name and transfer the business documents. This is not different with the process of training a junior pilot before allow him to operate the plane. The secrete here is the heart of both side.
Mr, Craymon Kroc – CEO of McDonald said that: Hamburger is a simple food but everyone like it, it has the long history but only McDonalt can change them into the famous supply chain in the world. McDonald changed the franchise business form became “ Secrete ”and train for each side and made them become “ discipline and brave pilots”
Training and assists the franchisees are the most important in the franchise process. Each franchises has expectation and ability to acquire knowledge skills so this system needs to specify the concrete steps so that they can receive and operate success the business career of them self.
Step 1” Certify for new franchisees ( 5-21 days)
We are not surprised when franchisees will forget 95% of what they had studied within 72 hours after the certified franchises course finished. The latent difficulty between the franchisor and franchisees is harmony the major target of the both sides in the training course.
There are two significant matters the franchisor needs to do in the first training course.
1. To give the general view about marketing, sales, service, operation, management, administration … ( To make clear everything those matter to help the franchisees to recognised what they bought. In this first steps, the franchisees still has not enough ability but they do not realize what they lack
2. Only train the franchises about administration what effected directly to profit, for example marketing, sales, specify price, labor control and finance ( Technical and service procedures will be train directly in the place of where they run business) The highest target of the training course is affected people, “ transfer” the major matters that the franchisor chasing for the franchises.
The schedule is taken root from the business philosophy of the company and will form for the development of the franchises later on. There is a opinion that the training course too short or too long. But even the training time short or long, the necessary is sharing as much as possible for the franchises.
Steps 2; The first course ( 5-14)
The ability to receive the knowledge of the franchises are difference depend on the steps they take. The training program include normally the time for studying in the class, to observe at the outlets, to act the role, to test, and to be trained for the procedures for the new clients.
The nature of the men is want to see before trust. The franchisor need to make the franchises understand well the useful of the trust between both sides. The franchisor’s companies also have to design and built the training program consistent and measurable.
The aim of this course is standardize highly. Responsibility of the franchisor is assuming each franchises has opportunity to maximize the profit and to open successfully the shop. Taking off is the main duty of the fly.
Step 3: To follow up and assist.
Within six months of opening, the franchises is the new pilot and they need the franchisor assist closely.
In the stage of the 4th month to the 6th month, compare as the honeymoon, the franchises see clearly what they had studied to use effectively in the first steps.
However the next step will be the challenges. Let’s imagine as the first fly of the franchises to overcome the first cloud with the quiver hand and do not know the next vision and what they should continue to do.
This is the most important of franchisor need to understand the franchises mentality, follow up and assist them in time. The franchisor must establish the supporting form as the “technical assistant control” of the fly so that the franchises have enough the guide and confident to speed up in the new success height.
